What is Voice Marketing Automation?

What is Voice Marketing Automation?

Voice marketing automation or voice-based marketing automation (VBMA) is a blanket term that encompasses software that automates the gathering, execution and measurement of data from voice-based communications. Basically, VBMA is like traditional marketing automation but it uses and is centered around telephony-specific functions and data. Why More Automation is Always a Good Thing In 2012,┬áBIA/Kelsey […]

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